Novartis Set Your Sights Campaign

Novartis Set Your Sights

With glaucoma, vision loss could lead to irreversible blindness. An idea that feels scary in theory, but we wanted to educate people on the importance of regular eye exams and early detection of glaucoma in a more visceral way. So we created a spot for the Novartis “Set Your Sights” global campaign that told the story of man who loss his sight over time and how it impacts him and his family’s life.