Extra Dedications
Extra Gum has always been about bringing people together through small gestures, like sharing gum, but suddenly the world shifted and we had to stay 6 feet apart. So, instead we turned to the greatest connector there is — music — to provide people some much needed togetherness when they needed it most.
In partnership with iHeartRadio, we created “The Gratitude Radio Station” a station that invited fans to call in and dedicate songs and messages of gratitude to all those in their life who were giving extra.
AWARDS:
2022 Radio Mercury Awards Best Brand Action Winner