The General
On the road of life, there will always be speed bumps and roadblocks. But at the General we work hard to turn all the red lights, green.
Because no matter who you are just one thing matters to us — giving you a break when you need it most.
Bad luck happens, but luckily The General gives you a break. And bad luck happens a lot to everyone’s favorite meme Bad Luck Brian.
Just in time for the release of Fast and Furious 10 ( I think, we’ve lost count) we released this spot alongside star Jordana Brewster.
Our audience often finds themselves at the center of the action, so we said “ohh yea” to making some Ric Flair inspired content.
We made over 100+ unique pieces of content — from evergreen, to work inspired by our TVC cast of characters, to giving The General more personality — each catered to the best practices of the platform.
We made the first concepted and produced Spanish speaking spot for The General.
A new campaign for The General to help shift its place in culture meant a newly designed General and a new logo. Working with renowned logo artist Jessica Hirsche we transformed it for our new era.
Role: SVP CD alongside Jon Leachman
Creative Team: Tony Marzano, Alessandra Coloma, Abby Rogers
Producer: Lily McNamara
Directors: MAMA of World War 7