KIND’s Bee Day Bash
On World Bee Day, every brand is looking to make some buzz, but as the first snack brand committed to 100% bee friendly farming KIND knew we owed these little guys something big. So, alongside TIkTok communities, we created the first immersive experience made only for bees.
With a 1,000 sq. inch party hive It was a VIP — or rather a VIBee— experience. Sugar water drinks, floral bouquets for appetizers and a playlist with a custom song made in the frequency of sound bees love.
We didn’t just save the bees, we raved with them.