Ziploc Leftover Recipes
For home chefs, there’s a familiar scene when you’re done cooking an online recipe: sitting on that countertop is half an avocado, half an onion, or a bunch of basil left.
Ziploc Bags, which is superior in keeping food fresh, wanted to help people not just store their leftovers but use them. We created “Leftover Recipes,” targeted banner ads that link chefs to another recipe set to use up those exact leftover ingredients. Fans ate it up.
Awards
2021, One Show, Merit in Interactive & Online
2021, Clios, Shortlist in Digital/Mobile