Kerrygold Music Behind the Recipes
In a digital world overrun with food content, we had to carve out a unique place for Kerrygold. We found that 3 out of 4 women stream music while cooking, so we created Music Behind the Recipes — the first digital campaign pairing Spotify playlists with Kerrygold recipes. Well-known chefluencers crafted Kerrygold recipes and playlists that were curated to match the rhythm, mood, time and theme of said recipe.
Awards:
-2019, winner of a Jay Chiat strategy award
-2019, Golden Awards of Montreux: Finalist: Digital: Integrated Digital Multi-Platform Campaign
-2019, New York Festivals Advertising Awards:
Shortlist: Avant-Garde/Innovative: Creative Use of Medium
Shortlist: Audio/Radio: Food/Drink/Restaurants
Shortlist: Social Media & Influencer: New Platform
Shortlist: Digital/Mobile: Cross-Platform
-2019 Epica Gold Winner: Website
Fans could find the recipes at Kerrygold.com and the accompanying playlists on Kerrygold’s Spotify.
Made for this moment campaign brought to life
Accomplices:
ECD: Susan Treacy
CD: Jeff Cenna