Ziploc’s Clutter Couture Bag
To launch Ziploc Accessory Bags — a new, reusable product made to organize the clutter in women’s purses — we discovered inside the average purse, women carry 67 items. That’s enough junk to make a whole other purse out of it.
So we did. With renowned fashion designer Christian Siriano.
Then infiltrated the place where everyone looks for the newest fashion trends — the front row of New York Fashion Week. In two weeks, with over 1.5 billion earned impressions, we made a “must see moment of New York Fashion Week” — People, and a “new trend we’re obsessed with” — E!.
AWARDS: EFFIE 2021 FINALIST BRAND CONTENT & ENTERTAINMENT - PRODUCTS