THE GENERAL SOUND STUDIO
Kelly Clarkson sings in a pitch I can only hit in the privacy of my own car. And I'm not alone, more up-and-coming artists are spending time recording Tik Toks from their cars rather than expensive professional spaces. So The General saw an opportunity in this online behavior to protect something that no other car insurance company has protected before: the dream of making it big.
Introducing: The Sound Studio. A state-of-the-art, professional grade recording studio reconfigured to fit inside a car. We partnered with Epic Records to create world class demos and help Tik Tok artists get their music in front of tastemakers in the industry.
Our artists’ massive success was music to our ears.